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Tired of domineering “close a deal at any cost” sales approaches? Like to know how to “sell and serve” people so they trust you, buy from you and refer you to others? If so, this book’s for you. After 20+ years as an award-winning sales expert, Scott Wintrip has transformed the manipulative “Always Be Closing” process into a more-evolved “Always Be Collaborating” process in which everyone prospers. His evolutionary, mutually-rewarding approach is called Sales Yoga. Now, for the first time, he is sharing his proprietary, step-by-step methodology that has helped his audiences and private clients produce dramatic bottom-line results. If you would like to meet and exceed your sales quotas—while meeting the true needs of clients and co-workers—buy this book. Its innovative approaches will help you make a positive difference for others while making a profitable income for you.
As a yoga practitioner and a strategy consultant who is often selling my value to prospects and clients, I love Scott Wintrip’s Sales Yoga. I was able to read the whole thing in a cross-country flight, and still have time for a movie. I got several big ideas from a small book—and boy, that’s a lot better than getting small ideas from a big book! Wintrip provides ideas to move from an aggressive confrontational selling approach to one that is focused on finding wins for both parties. Some of my favorite concepts include the following:How to move from coach to criticPlaying the “Half Talking Game” to win prizes and engage prospects by listing more and talking lessWhy Launching Questions are nearly always better than Leading or Locking QuestionsThe ideal Launching Question “How is your business changing?”Sellergy: how to create teamwork and engagement among selling teamsI also enjoyed the illustrations of businessmen and businesswomen in some of my favorite yoga poses.Dan Pink said in his book To Sell is Human that we are all in sales. I agree. And this book is for all of us.
