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SKU:49614372
Explains the strategies, tactics, and techniques of negotiation, covering diverse types of negotiation situations, the goals of buyers, the power of taking risks, how to make concessions the smart way, how to negotiate within your own organization, and more
I've been using this book for over 20 years. I give every sales rep a copy and tell them they should read it cover to cover. Every once in awhile I'll bring up one of the chapters during a company meeting and see what people have to say about the topic.
